„PNRR: Fonduri pentru România modernă și reformată!”
Recently, developments in artificial intelligence have caused or blurred the lines between human-generated and automated content. Companies are increasingly using AI avatars to convey information and recommend products, but costs remain high for individuals and small businesses. AI-based content generators have become popular due to their accessibility and ease of implementation, being used to simulate online reviews and comments. One proposes to investigate consumer trust in AI-generated content and its impact on purchase decisions by analyzing and modeling the relationships between online reviews and comments and consumer behavior, providing recommendations for adapting these technologies.
The objective of the project is to investigate consumer trust in online reviews and social media comments and how recent improvements in online artificial intelligence tools have influenced this, in order to better understand how consumers perceive and interpret information obtained from reviews and comments generated by artificial intelligence, as well as the influence on purchasing decisions and consumer behavior.